From aesthetics
to conversion.
MPG is an online activewear brand. As a Senior Designer on the Marketing team, I focus on email and website design, building and optimization for MPG, supporting promotional campaigns and ongoing brand communication.
My Role
Designing and building high-impact email visuals for campaigns and dynamic automated email flows
Building and maintaining a reusable layout and component asset library
Collaborating with Marketing, Sales, and E-com teams to improve click-through and conversion performance
Iterating design execution based on data, testing, and performance insights
Q4 YoY (2024–2025)
Seasonal Design Solution
In the apparel industry, where seasonality strongly influences sales, design functions as a conversion driver rather than pure aesthetics. Storytelling visuals, combined with motion heroes, compelling G.T.A.s, or countdown timers, effectively increase engagement, urgency, and overall purchase intent.
Other Design Solutions
Combining creativity, user insights, and marketing collaboration to enhance brand communication and deliver measurable results.
























