Winter Sale Hero GIF
Winter Sale Hero GIF
Winter Sale Hero GIF
Summer Sale Hero GIF
Summer Sale Hero GIF
Summer Sale Hero GIF
Outerwear Hero GIF
Outerwear Hero GIF
Outerwear Hero GIF
Fall Sale Hero GIF
Fall Sale Hero GIF
Fall Sale Hero GIF
Black Friday Hero GIF
Black Friday Hero GIF
Black Friday Hero GIF
Archive Sale Hero GIF
Archive Sale Hero GIF
Archive Sale Hero GIF

Digital Designer @ MPG Sport

Digital Designer @ MPG Sport

From aesthetics
to conversion.

Good design drives measurable outcomes.

Good design drives measurable outcomes.

Overview

Overview

Overview

MPG is an online activewear brand. As a Senior Designer on the Marketing team, I focus on email and website design, building and optimization for MPG, supporting promotional campaigns and ongoing brand communication.

My Role

  • Designing and building high-impact email visuals for campaigns and dynamic automated email flows

  • Building and maintaining a reusable layout and component asset library

  • Collaborating with Marketing, Sales, and E-com teams to improve click-through and conversion performance

  • Iterating design execution based on data, testing, and performance insights

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Click Rate

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Sales Growth

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Sales Growth

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Sales Growth

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Conversion Rate

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Conversion Rate

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Conversion Rate

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Design Output

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Design Output

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Design Output

Q4 YoY (2024–2025)

Seasonal Design Solution

In the apparel industry, where seasonality strongly influences sales, design functions as a conversion driver rather than pure aesthetics. Storytelling visuals, combined with motion heroes, compelling G.T.A.s, or countdown timers, effectively increase engagement, urgency, and overall purchase intent.

Other Design Solutions

Data Driven Design
Data Driven Design

I analyze click and sales performance at both the overall email and individual section level, translating data into actionable insights shared at weekly team reviews. These insights directly layout, hierarchy, and promotional design decisions to improve engagement and conversion.

Data Driven Design
Data Driven Design

I analyze click and sales performance at both the overall email and individual section level, translating data into actionable insights shared at weekly team reviews. These insights directly layout, hierarchy, and promotional design decisions to improve engagement and conversion.

Data Driven Design
Data Driven Design

I analyze click and sales performance at both the overall email and individual section level, translating data into actionable insights shared at weekly team reviews. These insights directly layout, hierarchy, and promotional design decisions to improve engagement and conversion.

Dynamic Email Flows
Dynamic Email Flows

Email flows are crafted around user behavior, leveraging dynamic content—such as personalized names and recently viewed products to increase engagement. All designs maintain responsive layouts, dark mode compatibility, and consistent visual across devices.

Dynamic Email Flows
Dynamic Email Flows

Email flows are crafted around user behavior, leveraging dynamic content—such as personalized names and recently viewed products to increase engagement. All designs maintain responsive layouts, dark mode compatibility, and consistent visual across devices.

Dynamic Email Flows
Dynamic Email Flows

Email flows are crafted around user behavior, leveraging dynamic content—such as personalized names and recently viewed products to increase engagement. All designs maintain responsive layouts, dark mode compatibility, and consistent visual across devices.

A/B Testing Execution
A/B Testing Execution

Design decisions are validated through A/B testing, including subject line variations, content structure, pricing visibility, layout approaches (e.g., “shop by price” vs. “discount”), or emoji usage in subject lines. Insights from these tests directly inform future email strategies.

A/B Testing Execution
A/B Testing Execution

Design decisions are validated through A/B testing, including subject line variations, content structure, pricing visibility, layout approaches (e.g., “shop by price” vs. “discount”), or emoji usage in subject lines. Insights from these tests directly inform future email strategies.

A/B Testing Execution
A/B Testing Execution

Design decisions are validated through A/B testing, including subject line variations, content structure, pricing visibility, layout approaches (e.g., “shop by price” vs. “discount”), or emoji usage in subject lines. Insights from these tests directly inform future email strategies.

Systemized Design
Systemized Design

To improve email production efficiency, I built a systemized framework with an inspiration board, reusable design library, and Klaviyo universal components. The workflow boosted visual consistency and collaboration, doubling weekly output without sacrificing quality.

Systemized Design
Systemized Design

To improve email production efficiency, I built a systemized framework with an inspiration board, reusable design library, and Klaviyo universal components. The workflow boosted visual consistency and collaboration, doubling weekly output without sacrificing quality.

Systemized Design
Systemized Design

To improve email production efficiency, I built a systemized framework with an inspiration board, reusable design library, and Klaviyo universal components. The workflow boosted visual consistency and collaboration, doubling weekly output without sacrificing quality.

Marketing Collaboration

Marketing Collaboration

Marketing Collaboration

Seasonal Storytelling

Seasonal Storytelling

Seasonal Storytelling

Conversion Optimization

Conversion Optimization

Conversion Optimization

Responsive Design

Responsive Design

Responsive Design

Data-Driven Design

Data-Driven Design

Data-Driven Design

Visual Design

Visual Design

Visual Design

Brand Consistency

Brand Consistency

Brand Consistency

User Behavior Insight

User Behavior Insight

User Behavior Insight

Motion Design

Motion Design

Motion Design

My Core
Design Expertise

My Core
Design Expertise

Combining creativity, user insights, and marketing collaboration to enhance brand communication and deliver measurable results.